August 21st, 2024: World Entrepreneur Day

Today marks World Entrepreneur Day, established with the aim of creating awareness about entrepreneurship, Leadership and the importance of a sustainable development around the world. As well as being a way to celebrate those who have decided to get involved by becoming founders, pioneers and innovators to create progress, wealth and prosperity.

We asked to our Leadership a specific question, let's find out together the answers of Reno Ortolani, Chairman of the UMBRAGROUP Board of Directors; Beatrice Baldaccini, Vice President of UMBRAGROUP Board of Directors; Leonardo Baldaccini, President of UMBRAGROUP's U.S. offices; and Sara Ortolani, CEO Environment, Health, Safety and Energy.

IN THIS GEOPOLITICAL CONTEXT, WHAT IS AN ENTREPRENEUR'S GREATEST CHALLENGE?

"In the geopolitical context we are experiencing, an entrepreneur is faced with a challenge above all others: inspiring loyalty in People, instilling confidence and motivation in them, along with job stability that overpowers the uncertainty of today's historical-political framework". Reno Ortolani, Chairman of UMBRAGROUP Board of Directors

"An entrepreneur should have the ability to convey a business vision to all stakeholders that rests on pillars such as the ability to build relationships through a transparent and engaging communication process". Beatrice Baldaccini, Vice President of UMBRAGROUP Board of Directors

"Any change in context, whatever it may be, always challenges human beings and companies. Traumatic events can disorient both people and companies in profound ways. The question I think many of us are asking ourselves is: why am I doing this? This is where the values and reasons for our existence, including corporate existence, come into play. In addition, any change must make the entrepreneur think about whether the Values on which he or she has founded his or her company, are solid. Only solid corporate and moral Values can make one face future changes with enthusiasm and determination. In this way the company itself, can become a benchmark in designing a better world and future". Leonardo Baldaccini, President of UMBRAGROUP's U.S. offices

"A forward-looking entrepreneur has a duty to create value by directing his or her financial and economic goals to achieve social and environmental benefits. Our real challenge in today's context is to balance market dynamics with the quest for a more humane and civilized world". Sara Ortolani, CEO Health, Safety, Environment and Energy UMBRAGROUP